Planning Your Website
Having a good plan is key to developing a strong, useful website.
You can start by making a rough sketch divided into different categories. These categories will appear as a list on your website called a menu. Visitors to your site will use these menu options to find the product or service that they are looking for.
For example: Mom & Pop own a small hardware store in town selling a variety of different products. When building their website they have decided to choose these broad categories as menu items:
- Cleaning supplies
- Automotive supplies
- Custom creations
When visitors click on each heading, a second ‘sub’ menu drops down; for instance, if you were to click the tools heading, the sub menu might look something like this:
- Screw drivers
In this way, Mom & Pop are able to organize their entire inventory through a series of logical progressions making it easy for their customers to find the products they’re looking for.
The next step is to ‘populate’ these ‘pages’ with ‘content’. This is often where people get stuck as there is often so much information to put on the site that it becomes overwhelming. The secret is to take it one page at a time. Keep your content brief and to the point including only necessary information. People ‘browse’ the web, which means they scan different pages very quickly to find what they are looking for. You need to capture their interest as succinctly as possible, or they will move on to another site to find what they are looking for.
Once you have your plan mapped out you can either give it to your web developer for discussion and development or you can begin building your brand new site!