Managing a website
You check your email and answer your phone messages every day – updating your website can become just as matter-of-course.
Let’s assume that your website is now up and running. You have either paid a web designer or taken on the challenge and created one yourself. In either case, you have done a lot of work creating content for your site, so pat yourself on the back. Most of the hard work is behind you.
Now it’s time to start managing your site which means making time to regularly update the information so that it is current and relevant. One error that a lot of businesses seem to repeat is spending many thousands of dollars to create a stellar website and then neglecting to replace outdated information related to past events such as trade shows, sales or discontinued product lines.
The best way to keep on top of the situation is to schedule specific times in your week to focus on your website. If you are using software such as WordPress or Blogger updating content can be as easy as sending an email.
Another way to keep your site current is to post an online ‘Blog’ (short for weB-LOG) talking about what a great week you had in your business, sharing the story of a satisfied customer, writing about the features and benefits of specific products or any number of other things.
Updating your site is important for a few reasons:
- You remain current making your business appear more professional and ‘on top of things.’ Going to a site that still has promotions and events listed, months or even years after the fact can send the wrong message to potential customers.
- You can offer new promotions such as products and sales to drive traffic to your business.
- Updating content regularly drives your rankings in search engines up, and this can be the most important reason of all! What this means is that you are more likely to appear at the top, or near to the top of a search page such as Google. This benefits you because people are more likely to click the first item on the list – you want to make sure that’s you!